The most popular topic I speak on - remarkably often - is how to ask for referrals. And there's a good reason for that, they are the best possible lead source. I had the pleasure to present my popular webinar on the subject to The Consultancy Growth Network, and as is so often the case I learnt something new: apparently referrals are four times more likely to order than a cold lead.
Most organisations do not have a systematic process that they have trained their team to use. But it really is so simple to generate lots of leads using referrals. There are two golden lessons you can learn from me:
Remember to ask!
Stop using the usual style of a request for a referral, instead adopt a structured way to ask so that in the moment your trusted contact identifies someone to refer you to.
If you arrange for me to present my 'How to ask for referrals and actually get them' masterclass to your team, you'll see a flood of quality new leads that you'd otherwise probably never have come across. Contact me and it'll probably stay my most popular topic.
Originally published on effectiveinterim.com
25/09/24
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Thomas Coles